Driving Insight
At güil, research is the engine that drives our pilots, partnerships, and investments. We scan the world’s mobility frontiers, frame opportunities with Kaufmann’s operating footprint in mind, and turn validated insights into ventures that power the future of mobility in Latin America and beyond.
Our Process: From Insight to Impact
- 01
Scan
Global signals, datasets, expert dialogues
We continuously track global mobility signals, analyze datasets, and engage with industry experts. This allows us to anticipate shifts before they become mainstream.
- 02
Frame
Opportunity maps, Kaufmann pilot hypotheses
We translate insights into opportunity maps and pilot hypotheses, designing use cases that leverage Kaufmann’s presence in fleets, retail, and service networks for real-world validation.
- 03
Validate
Experiments, PoCs, and field studies
Ideas become proof. We run experiments, PoCs, and pilots with Kaufmann and ecosystem partners to validate technologies, business models, and adoption potential.
- 04
Scale
Publish, productize, invest
Validated insights are converted into industry reports, investment theses, pilots at scale, or new ventures ready for growth. This ensures our research moves from knowledge to tangible market impact.
Why it matters
Scaling knowledge
Our Lab ensures güil is not just following trends—we’re setting the agenda for Kaufmann and the mobility sector. By linking global insights with Latin American execution, we create measurable impact for founders, partners, and society.
Researchers and Innovators
Leading the new frontier
Our Research Lab is led by experts and innovators passionate about redefining mobility. We are always on the lookout for visionary researchers and strategic partners who share our commitment to transformative change. Whether you’re an industry leader or a rising expert, we invite you to join our community and contribute to shaping the future of mobility.
Our research · Fueling innovation
Each report and partnership in our portfolio reflects our dedication to pioneering research that drives industry progress.
From initial insight to widespread adoption, we work tirelessly to ensure that our contributions make a tangible impact on society and the environment.